Michael Lichter Photography Blog: WE GET PAID TO DO THIS STUFF, PART 1

Wednesday, July 22, 2009

WE GET PAID TO DO THIS STUFF, PART 1

Post by Steve Temple

Back in November of 1999 the world changed for Michael Lichter Photography, we went digital. Unknowing to us, this conversion from analog to digital would be more pivotal than we could have ever imagined. Up until this time, Michael's motorcycle photography was more or less in the closet, that is to say our commercial clients such as Mountainsmith, Frontier Natural Products, Recording Magazine, and others had no idea why Michael went missing for one week every August. We emerged from the closet with a kick, a kick of the filing cabinets to be exact. With decades of film in the filing cabinets Michael exclaimed, "We gotta do something with all this." The decision was made to begin scanning signature images rather than let them lay dormant. Using our recently purchased digital tools, these images were refined bringing them back to their original glory, and then printed. These prints composed our first exhibit at the Apex Gallery during Sturgis in 2000. The show was small, no bikes, and the reception was attended by a few dozen people. However, we had no idea what it would lead to.

Through these exhibits, Michael's name and quality of work within the biker genre drew the attention of Easyriders Roadware, and before we knew it we were off to Daytona Beach for a week-long shoot of their entire clothing line. We were officially out of the closet. It's been a whirlwind ever since having added Big Dog, Delux (Harley-Davidson vendor), Michelin, Baker Drivetrain, Indian Motorcycles and Wiley X to our client list. We are extremely thankful for the opportunities we've been given to fulfill the photographic needs of these great companies and great people who work for them. Below are some samples of the photography we've done for these companies.

Big Dog Motorcycles